Directly from London and the epic roadtrip, I flew to Bologna, Italy for a Motorsports team inspiration trip to visit our partners Ferrari and Ducati.
First stop, Ducati where we met w/ the head of their design program, toured the factory, and then the museum. Since I've already blogged about the Ducati museum and no pictures were allowed anywhere else, this is all you get this trip ;)
The champion racing bikes in orange so they appear Ducati red on HD TV.
Fabien's dream.
The Puma and Ducati teams.
The next day was our meeting with the creative teams at Ferrari, a tour of the factory, and then also the museum. While having grown up with my dad a motorsports enthusiast, I never understood the power and attraction of Ferrari until this day. The factory is at standards unknown -natural light everywhere, museum piece cars in each building to remind the workers for whom and why they work to perfection, fully automated systems and robots whizzing by. These cars a beautiful and worth every penny.
Again no pictures in the HQ or in the factories. And definitely no pictures at the super cool "storage garage" where the lucky winners of retired F1 cars after auction can keep their Ferraris stored between the elite races they all participate in. The engines are downgraded and a few changes are made, but ultimately it's a small elite group who get to play race car driver in the real thing racing against each other.
Here are some snap shots from the museum for your car porn pleasures.
The Puma and Ferrari team.
After the meeting we drove up to Milan for store checking and inspiration.
First stop, Ducati where we met w/ the head of their design program, toured the factory, and then the museum. Since I've already blogged about the Ducati museum and no pictures were allowed anywhere else, this is all you get this trip ;)
The champion racing bikes in orange so they appear Ducati red on HD TV.
Fabien's dream.
The Puma and Ducati teams.
The next day was our meeting with the creative teams at Ferrari, a tour of the factory, and then also the museum. While having grown up with my dad a motorsports enthusiast, I never understood the power and attraction of Ferrari until this day. The factory is at standards unknown -natural light everywhere, museum piece cars in each building to remind the workers for whom and why they work to perfection, fully automated systems and robots whizzing by. These cars a beautiful and worth every penny.
Again no pictures in the HQ or in the factories. And definitely no pictures at the super cool "storage garage" where the lucky winners of retired F1 cars after auction can keep their Ferraris stored between the elite races they all participate in. The engines are downgraded and a few changes are made, but ultimately it's a small elite group who get to play race car driver in the real thing racing against each other.
Here are some snap shots from the museum for your car porn pleasures.
This is the Ferrari I want. A blue Dino ;)
The Puma and Ferrari team.
After the meeting we drove up to Milan for store checking and inspiration.
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